‘You Not Flu’ Campaign

BRIEF

Seasonal flu causes a critical strain on the NHS every year, especially in specific areas within London. We needed to target these audiences, increasing awareness about the impact of flu on family life, especially around the holiday seasons.

EXECUTION

Together with the Creative Director, we created a suite of assets for outdoor, print, and online adverts in two London boroughs, with the online campaign being extended to other major UK cities.

IMPACT

The campaign demonstrated a positive behavioural shift among 43.37% of the total unvaccinated population surveyed, who went to get their vaccination because of seeing an advert.