Vandwich Tour

THE BRIEF

Brand the M&S 'UK University Tour', aiming to excite potential candidates about starting a career with M&S. We needed to attract the best talent and excite students across the UK about M&S careers.

THE IDEA

To create a university competition that would drive student engagement both online and on campus.

THE EXECUTION

Alongside this we created a microsite for students to vote for the M&S Vandwich Van to come to their campus. Pitching several universities in  competition, one against another, we created a fun incentive whilst driving (pun intended!) awareness of M&S to a younger audience. 

The van (which we designed and wrapped) toured the UK with the infamous Percy Pig. Percy (and Friends) hosted competitions and challenges on the day, all whilst handing out free sandwiches, career advice, prizes and most importantly Percy Pig sweets.