Identity, website & social

BRIEF

To elevate the clubs identity, recruit new rowers and create some hype in the lead up to its Centenary year. With a community spanning a broad age range, it was crucial to develop an identity that was accessible to all whilst exciting new talent on a competitive stretch of the river.

WEBSITE

The first big task was to audit the previous website, reducing pages and ensuring a clean and user friendly experience. The design needed to be easy to maintain and expand on in the future by multiple editors.

Squad and Learn to row pages were the priority on the site, allowing for new users to contact and sign up as a member, secondary to this was a page showcasing the clubs space and hire availability, bringing extra income to the club.

Lastly a members area was created with a selection of plug ins, including a kit shop with stock take and multi-payment functionality, live tide information, a boat sign out system allowing for better water safety and club-held ticketed events.

Working with a professional photographer from membership, we staged and took photos both for the website and for the kit shop, creating a professional environment that would also help increase sales.

ROLE

Since 2016 I have been an active member and oarswoman of the club, attending Henley Women’s qualifiers for three consecutive years.

In 2018 I was elected as Development Captain for two years. The role included managing a large squad and planning outings with the coaches. Alongside this I managed, hosted and was heavily involved in the training of our annual recruitment drive, our ‘Learn to Row’ course.

It was important for us to harness a better social media presence in order to target a younger and wider audience, we knew that a better designed online experience would hugely help us in standing out from our local competitors.