Identity refresh & brand book

Open Horizons

BRIEF

To refine the brand identity for Open Horizons, establishing a design system to be used on all communications. We then needed to create a brand book that would encapsulate our development and guide the client teams and other agencies.

IDEA

The client brand used circular devices in various sizes with visual effects, creating an inconsistent look. To ground the brand and create a design system, we stripped the elements back to basics, using the Golden Ratio as our starting point – from there we could create a harmonious system that was easy to use and always visually exciting.

BRAND BOOK

BRAND EVOLUTION

Our brief was to create an updated symposia branding for EADV 2021. It needed to be closely related to the Open Horizons branding but with a fresh, new look and feel. Our client needed HCP’s to feel inspired, informed and impressed, building upon what we had already created and evolving the brand. I worked on the initial concepts and presented to the client, then working closely with one of the Designers to develop the creative into a suite of materials.