Haematology identity

BRIEF

Vertex were hosting their first Haematology event at EBMT in 2022. We needed to come up with ideas and a visual look and feel to stand out from the crowd.

INSIGHT

Because Vertex are new to the space, they can look at problems and solutions in Haematology with a fresh perspective. They wanted to invite HCPs to share their ideas and first-hand experiences, helping to inspire HCPs to rethink what they currently know about Haematology.

EXECUTION

We know that everyone’s perspective and stories are different and only by collaborating can we create truly insightful work. The creative execution aims to portray a totally new angle. An abstract visual that encourages HCPs to step out of the known and their comfort zone.