‘Banking Basics’ game

BRIEF

Educate and provide insight to the brightest graduates nationwide in the varied and challenging roles within CITI Bank. To create a challenging game that would educate and encourage the next generation of graduates to apply to Citi.

EXECUTION

Working alongside the UX designer, Senior Copywriter, and the Dev team, we crafted not just an engaging game, but a variety of stories to demonstrate CITI Bank's wealth of experience and opportunities.

Aiming to educate the user, the game provides interesting information into what it takes to work at CITI. Using a parallax scroll and bespoke illustrations, the user journeys down the page, through specially selected stories, testing their understanding and information retention.