EpiCentral Booth
AstraZeneca
BRIEF
We needed to create immersive and educational tactics for an event booth featured at EAACI and ERS. AstraZeneca’s launch of their new community platform EpiCentral, is full of information and educational materials around Severe Asthma. We were briefed to create an exciting environment so that HCPs would register to the hub.
INSIGHT
The epithelium plays a huge part in severe asthma, current biologics look to target specific traits in a patient. We needed to refocus HCPs attention, getting them to look at the bigger picture so as to help treat more patients.
IDEA
The concept that was chosen was ‘refocusing the picture’ in severe asthma. We explored lots of tactics based on our concept, including Augmented Reality (AR) which would allow HCPs to physically refocus a picture in front of them and creating a large scale globe installation to emphasise the growing community within EpiCentral.
CREATIVE EXPLORATION
FINAL EXECUTION
The final execution was scaled to an interactive digital screen. Educational checkpoints and questions guided the HCP through the digital experience and encouraged them to refocus and reveal more of the epithelium visual.
HCPs were then encouraged to further their educational journey on the online platform, EpiCentral.
