Evrenzo MoA

BRIEF

To create a visually exciting look and feel for a 3D Mode of Action (MoA) video. The video needed to showcase Evrenzo, a drug designed for Adult Patients with Symptomatic Anemia of Chronic Kidney Disease. We needed to engage HCPs, educate them and stand out from the client’s competitors.

EXECUTION

Creating a range of conceptual moodboards based around a realistic yet heavily stylised look and feel. I worked closely with the Motion Designer and Project Manager from concepting through to the animation stage, ensuring the concept was brought to life fully.