Lowering lipids game

BRIEF

To create an educational series of case studies providing HCPs with a rationale for decision-making regarding the management of moderate to very high risk patients with Dyslipideamia.

INSIGHT

With Dyslipidaemia, an elevation of lipids in the blood is often due to the patient’s diet and lifestyle. HCPs can try to lower the lipid levels by appropriate diagnostics, prescribing optimal medication and encouraging lifestyle changes. But if left unmanaged, lipid levels will rise and rise and rise to dangerous levels.

IDEA

We wanted to dramatise the rising lipid levels and highlight the urgency to lower them. Using an interactive digital experience, HCPs would learn that the most important way to lower levels is through goal attainment and intensified treatment.

– concept only –