One Giant Leap

BRIEF

We were briefed to create an immersive two-day event for Healthcare Professionals (HCPs). The event would up-skill and question HCPs knowledge of Diabetes, asking them to take the next step in better treatment for patients.

EXECUTION

Working with the wider creative team, we proposed a number of options, ‘One Giant Leap’ being the strongest. The creative showcased a modern, active and striking movement based around inspirational leaders through history. These leaders took or instigated a giant leap forward in their field and we wanted to ask HCPs to do the same – asking them to write a new history in Diabetes.