YOU NOT Flu

Seasonal flu causes a critical strain on the NHS every year, the YouNotFlu campaign sought to build awareness in two specific London boroughs.

  • We needed to target these audiences, increasing awareness about the impact of flu on family life, especially around the holiday seasons.

  • Together with the Creative Director, we created a suite of assets for outdoor, print, and online adverts in two London boroughs, with the online campaign being extended to other major UK cities.

The campaign demonstrated a positive behavioural shift among 43.37% of the total unvaccinated population surveyed, who went to get their vaccination because of seeing an advert.

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