Travel zoo reBRAND

Since it’s origination in 1998, the TravelZoo identity has remained consistent. With over 30 million members and many competitors, modernising the brand will ensure it is the go-to for it’s customers.

TravelZoo has retained the same identity since origination. With so many current members and competitors in the market, inspiring and engaging with it’s current and prospective members has never been more important.
To modernise the brand and keep it relevant for a broad audience. The main point of contact is relatively passive, through regular emails and newsletters however users aren’t always clicking through to browse and ultimately purchase a ‘deal’. Improving social engagement and click-through rates will aim to increase revenue.
Evolving the tone of voice to engage with users and refreshing the branding – specifically with improved templating and email design.
A more engaging and attention-grabbing website, social content and user stories. Some external and non standard advertising that grabs the attention of new and existing users.