Haematology identity

Vertex

Hosting their first Haematology event in Prague – Vertex wanted to challenge how HCPs look at Haematology. Exploring multiple concepts with strong visual elements, the chosen route explored an abstract viewpoint to reiterate their goals.

Vertex were hosting their first Haematology event at EBMT in 2022. We needed to come up with ideas and a visual look and feel to stand out from the crowd.
Because Vertex are new to the space, they can look at problems and solutions in Haematology with a fresh perspective. They wanted to invite HCPs to share their ideas and first-hand experiences, helping to inspire HCPs to rethink what they currently know about Haematology.
We know that everyone’s perspective and stories are different and only by collaborating can we create truly insightful work. The creative execution aims to portray a totally new angle. An abstract visual that encourages HCPs to step out of the known and their comfort zone.

opening animation

To kick off the symposium, Vertex open with a short animation, giving an overview of the problem their patients face and how they plan to tackle it. Built by a 2D motion designer, I designed the animation frames and worked with the team to ensure it was delivered as I imagined.